You might be keen to re-launch your business, attract a new client base or push a new offering out into the world this Autumn. And maximising the Back to School / New Year / new season energy is a fantastic idea. But, now, there’s a hitch; time is whizzing by and you’re in a muddle over what the heck…
You might think that, obviously as a Copywriter, I spend a lot of time writing. Telling my own story. Helping my clients to tell their stories. But I also spend a fair bit of time not writing. Procrastinating. Pondering. Periodically paralyzed.I think you probably resonate quite a bit with that second view. You might say copywriting isn't for you…
Failure. It’s a big icky word that conjures up images of people looking at us and shaking their heads, aghast. I want to talk about failure today because I see so many women holding back from the proverbial limelight and shrinking their missions in order to avoid “failure”. Am I going to talk about failure in the context of…
I was recently gifted a bunch of bird feeders for my somewhat “wild” garden. Now, I can hear you asking, “what the f&*k does a bird feeder have to do with marketing my business, Lea?” Don’t worry, this wildlife themed story is going to shed some light on why you’re feeling some not so good feelings about your business…