You might think that, obviously as a Copywriter, I spend a lot of time writing. Telling my own story. Helping my clients to tell their stories. But I also spend a fair bit of time not writing. Procrastinating. Pondering. Periodically paralyzed.I think you probably resonate quite a bit with that second view. You might say copywriting isn't for you…
Does someone suggesting you get back to / start telling your business story have you pulling this face? via GIPHY Getting back into the swing of telling your business story after a hiatus is hard. Getting started in the first place is hard. Writing for your business is both a habit (worth keeping) and a practice, that TAKES PRACTICE.…
I've been watching you struggle with building your digital sanctuary......And I've seen too many clients like you not squeezing all the value out of our work together: leaving copy to gather virtual dust in a folder whilst you fry your brain over either DIY-ing your website or trying to find someone amazing to take it off your hands and…
New Year, new me...? All those resolutions, fresh energy and drive to grow your business can lead to you smashing it in the first few weeks of the year, and then losing both momentum and interest (along with feeling burnt out already, "oh the Christmas break, that was AGES ago" right?) when that intitial New Year, New Me energy…
Are you struggling to get back into the swing of telling your business story? Feeling a bit baffled by the juxtaposition of creativity with structure in the title of this blog? I don't blame you, I too tend to think of creativity as being more free-form and free flowing. But when you've been taking a break from those creative…
Dear heart-led business owner, can we set something straight today? The technology is not your enemy.Louder for those at the back? THE TECHNOLOGY IS NOT YOUR ENEMY Nearly all the talented souls I work with have a story playing that technology is holding them back in their business; whether that's setting up a mailing list or managing their WordPress…
As a spinner-of-many-plates, you probably lie awake at night running through your to-do list and berating yourself for not having managed to do all-the-things you “should” be doing. By the way, I HATE working by “should” and like to stick my two fingers up at that presumptive word as much as possible. Because I know how powerful getting support…
I’ve had a lot of conversations with people in the throes of starting their heart led businesses from scratch recently; it seems that the tumultuous times we’ve been living through have given many people pause for thought on their purpose. In many cases, the old adage that necessity is the mother of invention is absolutely true. That’s why, instead…
Failure. It’s a big icky word that conjures up images of people looking at us and shaking their heads, aghast. I want to talk about failure today because I see so many women holding back from the proverbial limelight and shrinking their missions in order to avoid “failure”. Am I going to talk about failure in the context of…
I was recently gifted a bunch of bird feeders for my somewhat “wild” garden. Now, I can hear you asking, “what the f&*k does a bird feeder have to do with marketing my business, Lea?” Don’t worry, this wildlife themed story is going to shed some light on why you’re feeling some not so good feelings about your business…