More than (nice) words - and a pretty logo The online world is awash with chatter about branding and messaging and it can all feel a bit fluffy, unnecessary and snake-oil-esque at times. And now people are wanging on about "rebranding", good grief, this isn't what you signed up for when you set up your purpose-led business! If you…
3 things you need for copy that oozes charisma and charm It seems like the Holy Grail of good copy, doesn’t it, copy that just sounds SO YOU? Where people (unprompted) approach you to tell you that they hear your voice when they read your social posts / newsletters / blogs - and they want to know your secret.…
And why now is the time to focus on your business copy You started this year with BIG goals and fire in your belly to have your best year yet, didn't you? And now everyone keeps wanging on about how the year is running away and we're halfway through already and you're probably starting to get that panicky feeling…
Discovering the origin story that will connect with your customers You were taught at school to always include a beginning, middle and end to your stories. And you keep hearing how much people love "origin stories", so how do you actually go about using these in your business writing to connect with customers? Because you've tried writing this stuff…
And what to do instead to truly connect through your words This is a blog co-written by Lea Tierney and Vicky Shilling, Wellness Business Mentor. You can now access our co-created course Copy That Connects on-demand if you're struggling with sticky writing issues like copy fiddling. Find out more and get in on the action now.Does it feel like…
You might be keen to re-launch your business, attract a new client base or push a new offering out into the world this Autumn. And maximising the Back to School / New Year / new season energy is a fantastic idea. But, now, there’s a hitch; time is whizzing by and you’re in a muddle over what the heck…
You might think that, obviously as a Copywriter, I spend a lot of time writing. Telling my own story. Helping my clients to tell their stories. But I also spend a fair bit of time not writing. Procrastinating. Pondering. Periodically paralyzed.I think you probably resonate quite a bit with that second view. You might say copywriting isn't for you…
Does someone suggesting you get back to / start telling your business story have you pulling this face? via GIPHY Getting back into the swing of telling your business story after a hiatus is hard. Getting started in the first place is hard. Writing for your business is both a habit (worth keeping) and a practice, that TAKES PRACTICE.…
I've been watching you struggle with building your digital sanctuary... ...And I've seen too many clients like you not squeezing all the value out of our work together: leaving copy to gather virtual dust in a folder whilst you fry your brain over either DIY-ing your website or trying to find someone amazing to take it off your hands…
New Year, new me...? All those resolutions, fresh energy and drive to grow your business can lead to you smashing it in the first few weeks of the year, and then losing both momentum and interest (along with feeling burnt out already, "oh the Christmas break, that was AGES ago" right?) when that intitial New Year, New Me energy…